I'm Design Lead at the Technical Research Centre of Finland, VTT, where my daily work is about creating bridges between innovative technologies and sustainable, human and ethical futures, supporting the research impact's maximisation. I'm aslo PhD candidate in New Media at Aalto University, and also own Masters in Web Design and in Service Innovation and Design. With over 20 years of career, I experienced various design fields, such as Visual, Interaction, Service Innovation and Digital Strategy Design, within multiple projects in different industries and countries. I taught courses on Service Design in the Digital Context at Laurea University and teaches the course Designing Services with New Technologies at Aalto University and Design Thinking in the Gamification Applied to Digital Platforms program at Post PUC Digital. I regularly share my work in publications, workshops and conferences. I believe that design-challenges must be approached holistically and systemically; and that designers can facilitate and engage in the dissolution of any challenge and build a better world.